Road Signage System for Unicenter

From Bridger Conway's specialized industrial design division, ARDE, we were responsible for the aesthetic and technical development of a comprehensive signage and site furniture system for Unicenter, the largest shopping mall in Buenos Aires and the second oldest in Latin America, part of the Cencosud group weekly recibe three million visitors.

The project was structured in three key phases. It began with a comprehensive site survey to quantify, categorize, and fully understand the existing system. The subsequent analysis phase allowed us to design solutions that were aesthetically distinctive yet highly standardized, ensuring consistency across all sign types and mounting hardware. Following proposal approval, we generated complete technical documentation for the fabrication of all signs and their variants, along with an installation code to guarantee systematic implementation. A core success of the project was maintaining a design philosophy focused on practical realization at every stage.