POP Displays for Pampers

At the time, P&G had a set-fee contract with Bridger Conway. We then embarked on a project to modernize all of Pampers' off-premise merchandising materials. This involved replacing outdated, specialty islands and gondolas in premium hypermarkets, as well as designing new, cost-effective displays to expand the brand's national presence into other retail stores across the country.

Using the stork—which had recently been adopted as the brand's central theme—we created a versatile suite of displays, including endcaps, freestanding islands, and checkout units. The premium versions were constructed from wood. For the more economical line, we used internal metal structures finished in thermoformed plastic, while the most cost-effective option was developed from routed wood and dressed in printed vinyl.