Works Team YPF-Ford, Berta Motorsport.

TC 2000 (Tourism Competition 2000cc) is the second most important racing series in Argentina and the primary platform chosen by the automotive industry for local advertising. The team, owned by Oreste Berta—one of the sport's most successful engineers—had the backing of both Ford and the Argentine oil company YPF at the time.

The project's scope included comprehensive branding for the race car, uniforms for drivers and technicians, promoter attire, and team transport vehicles. Under the direction of Hernan Charambopoulos, our team at Estudio Auto developed three distinct concepts: "Retro," "Fan/Passion," and the ultimately selected "Kinetic." This chosen design was strategically crafted to evoke the dynamism and power of the then-unreleased Ford Focus Kinetic model. Visually, it accentuated the race car's most distinctive features while introducing fluid graphic elements that guide the viewer's eye across its form, amplifying the overall perception of speed and energy. I personally developed the "Retro" skin, base on the classic Ford Racing Livery scheme.