Nescafé Dolce Gusto Display at Falabella

Nestlé positioned Dolce Gusto to fill the market gap between instant coffee and the premium Nespresso system, launching it as an affordable yet reliable alternative to its more aspirational sibling. In anticipation of the Christmas season, the company commissioned a special endcap for the capsules, destined for five key Falabella department stores.

The resulting display was colorful and lightweight for its size. It was constructed from five modular blocks to simplify both transport and on-site assembly in the stores. Interd and Nescafé continues to adapt and refine this modular design concept, altering its scale and integrating new features.