Concept for a Freestanding Grolsch Display

Cervecería Argentina approached us to develop display proposals for Miller, Grolsch, Isenbeck, and Warsteiner. They selected a couple of images from our mood board to inspire the new designs. Ultimately, they adjusted their original project scope based on budget and space availability, resulting in the cancelling of this island display.

The product was destined for major retailers in high-income neighborhoods. Grolsch, is a premium brand, and the proposal was mainly build around two standard palettes, containing a small plant pot to better reflect it recycle origin.