Freestand Valmont

Valmont was relaunching its image a strategic move to position its wine as a viable alternative in the competitive beer market. As a legacy brand being reimagined, it now targets young consumers who prioritize affordability. The brand sought a modern, minimalist display with sparks of heritage and knightly symbolism.

The proposal centered on a structurally efficient design to maximize load capacity and control production costs. We leveraged the resulting structural panels to double as branding surfaces. Opting for nationwide reach, Valmont selected the simpler alternative: a black MDF structure with vinyl-wrapped columns and a dimensional ISO logo.

The campaign also extended to bars and clubs through backlit signs and branded wine glasses, successfully positioning Valmont as a beer alternative in popular nightlife settings. The brand offered an honest balance of price and quality a value proposition that remains relevant.