Endcap Warsteiner

Cervecería Argentina approached us to develop display proposals for Miller, Grolsch, Isenbeck, and Warsteiner. They selected a couple of images from our mood board to inspire the new designs. Ultimately, they adjusted their original project scope based on budget and space availability, resulting in the production of three premium endcaps.

The displays were destined for major retailers in high-income neighborhoods. Warsteiner, which had begun local production, was positioned as an accessible premium brand, helping to widen its market share. The final units were constructed from MDF, with “real wood” accents on the screen box and light-colored stripes. The lighting design was subtle and provided excellent product visibility.