Ericsson at Expo Comm Argentina

Building on a completely refreshed aesthetic, Ericsson launched an innovative line of connectivity products and services for businesses at Expo Comm Argentina 2011. The booth's success in attracting visitors was so great that the entire experience was replicated in Santiago, Chile, in 2012.

We designed and constructed an open-concept trade booth aimed at creating a relaxed atmosphere conducive to visitor interaction. The use of semi-transparent materials for the front facade maintained high visibility of the interior content while also providing a subtle sense of enclosure and shelter within the space. The layout included a central reception counter, six open meeting areas, two private rooms, and a small storage facility.